Reduced Waste Fuels Growth Journey

– Flowers are an extremely perishable product that rarely appear on people’s shopping lists. Our business is therefore about encouraging impulse purchases while at the same time optimizing the assortment to avoid waste. The goal is to deliver sustainable flowers that are accessible to everyone, says Robert Lindgren, CEO, Blomsterboda.

As a full-service supplier to the grocery trade, Blomsterboda manages the entire flower department for retail chains such as Ica, Coop, and Citygross. As part of strengthening its sustainability efforts, the company works with local growers as much as possible.

– Our holistic concept allows us to take significant sustainability responsibility. Our biggest environmental impact is linked to waste and that is where we focus most of our resources. Through local adjustments in assortment and pricing, we can meet the demand in different geographical areas, says Robert Lindgren.

In addition to handling perishable products that are often bought on impulse, the business is marked by clear seasonal peaks, with holidays accounting for a significant part of turnover.

– Our collaboration with Norion Bank means we have a financing solution that facilitates our operations. It enables us to decrease or increase working capital in a straightforward way. Norion Bank is very quick to respond, stays close to its customers and values the relationship with us,” says Robert Lindgren.

Norion Bank offers financing solutions for medium-sized growth-focused companies.

– For us at Norion Bank, it is important to offer not only capital but also strategic advice. By understanding our customers’ businesses, we can support and contribute to their growth journeys, says Simon Hansson, Senior Client Manager at Norion Bank.

With over 300 employees spread across Sweden, Blomsterboda’s growth journey places high demands on internal communication.

– In a growing business, it is crucial that all employees understand the company’s goals, their own role and how everything connects. Our values, processes, and strategies must be clear to everyone, whether you work in a big city or a small branch in the countryside, says Robert Lindgren.

After growth in stores and increased demand, the next step awaits. Moving forward, the company aims to position and strengthen the brand towards consumers and also expand into new markets and segments.

– We are optimistic about the future. Our sustainability work is developing and we are prepared to continue growing and remain the best at flowers in the grocery trade, says Robert Lindgren.